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April 29, 09

Before and After

Here are two views of a video recorded for PianoDisc, talking about how MusicReader, AirTurn, and Sync-A-Vision all work so well together to create the ultimate music reading system for pianists.

Before (shot with a handheld camcorder off to the side):


After (shot with Hi-Def Canon pro-cameras):


What a difference post production makes, eh? No Trackbacks | Digg this Bookmark this post on del.icio.us. Submit this post on reddit.com. Submit this post on furl.net.l Bookmark this post on Google. Bookmark this post on Yahoo. Add this post to Technorati Favorites Add post text to Rojo Add this to Co.mments Add this post to Newsvine Add this post to Scuttle Add this post to Shadows Add this to Simpy Add this to Spurl Add this to Squidoo Add this to Stumbleupon

April 17, 09

A Robotic Page Turner

This device might have its useful applications, but sitting on top of a music rack is definitely not one of them:



Funny, there was a teacher at the MTNA conference who was asking about a mechanical page turning device like this...i don't know about you, but this would give me cardiac conniptions if i ever had to use it to play anything faster than a Largo! No Trackbacks | Digg this Bookmark this post on del.icio.us. Submit this post on reddit.com. Submit this post on furl.net.l Bookmark this post on Google. Bookmark this post on Yahoo. Add this post to Technorati Favorites Add post text to Rojo Add this to Co.mments Add this post to Newsvine Add this post to Scuttle Add this post to Shadows Add this to Simpy Add this to Spurl Add this to Squidoo Add this to Stumbleupon

April 07, 09

The Exponential Musician in Boulder, Colorado

Here's the latest announcement for my next Exponential Musician workshop coming up this Friday in Boulder, Colorado:

The Entrepreneurship Center for Music at CU-Boulder would like to invite you to "The Exponential Musician", a special workshop featuring Pianist and Technology Advocate Hugh Sung on Friday, April 10, 9:00 a.m. to 11:00 a.m. at the University of Colorado-Boulder, Imig Music Building C-191 (for directions via Google Maps, click here.)

Hugh will be presenting and collaborating with other Boulder-based musicians in live demonstrations on various technologies that can exponentially enhance 3 primary areas of music: Pedagogy, Performance, and Practice.

Exponential Pedagogy

Hugh will demonstrate how using computers as music readers can exponentially improve the pedagogy of music. Using programs such as MusicReader and Audacity, you'll discover innovative ways to apply digital ink and audio/visual cues to dramatically improve the speed and quality of the study of music.

Exponential Performance

From hands-free wireless page turning systems to the inclusion of visual effects with the Visual Recital concept, you'll be exposed to innovative ideas to enhance stage presence, motivate your students, and engage today's audiences in new and thrilling ways!

Exponential Practice

It's never been easier or more affordable to leverage the power of the Internet to improve your musical practice and expand your teaching studio! From setting up free websites to creating new products for residual income with no money down, Hugh will share his expertise on Internet marketing to help create new opportunities for musicians in today's challenging economic climate. Hugh's blog at www.HughSung.com is dedicated to helping musicians adopt technologies to enhance their art and lifestyle, and is currently one of the most popular classical music blogs on the Internet.

Admission

Admission is free and open to the public. For more information contact SoYoung Lee, 303-828-0526 or soyoung@airturn.com

About The Entrepreneurship Center for Music

The Entrepreneurship Center for Music is a unique program that develops these attributes by providing additional training in communication, business, and technical skills, all within the context of a global music market. Offerings extend from condensed workshops to internships and courses for credit. From the basics of marketing to the application of talent and training, the goal is to foster an entrepreneurial spirit and skills that yield a competitive advantage.


By the way, if you would like to host "The Exponential Musician" workshop at your school or music organization, or just have some questions about the workshops themselves, please email workshop@airturn.com. We're already receiving a number of requests, and we have a busy Spring schedule to finish up! Hope to see you at one of these workshops soon! No Trackbacks | Digg this Bookmark this post on del.icio.us. Submit this post on reddit.com. Submit this post on furl.net.l Bookmark this post on Google. Bookmark this post on Yahoo. Add this post to Technorati Favorites Add post text to Rojo Add this to Co.mments Add this post to Newsvine Add this post to Scuttle Add this post to Shadows Add this to Simpy Add this to Spurl Add this to Squidoo Add this to Stumbleupon

April 02, 09

Unpacking the MTNA 2009 Exhibitors' Convention

While i didn't get a chance to participate in any of the main MTNA conference or panel discussion events, i still found the Exhibitors' Hall at the 2009 MTNA convention in Atlanta, GA to be a fascinating microcosm of the classical music industry.  My partners Lester and SoYoung were on hand from the first day, and i arrived a day later to help man the AirTurn booth.  This being my very first convention ever, i had absolutely no idea what to expect.  Lester reported that the initial day saw a good bit of foot traffic and some particularly encouraging signs, namely that a good number of folks already recognized who we were and what we were selling.  Of all the companies and products that he's worked on, the AirTurn seems to be achieving the fastest brand recognition so far among our target musician demographics. 

Frazzled from only 2 hours of sleep the night before (had to be picked up at 3 am by the airport shuttle for a 5:30 departure) and a flight buffeted by nasty turbulence, it's a wonder i was able to speak in cohesive sentences, much less make a meaningful sales pitch!  I started out by handing out brochures and business cards, but then received a great tip from the jewelry vendors in the booth next to ours to ask for names and email addresses from booth visitors.  Lester calls this "pull marketing", enabling us to send info and promotions to our clients, as opposed to simply "pushing" our own brochures and hoping for a response that might never come.  Another great bit of advice from my jewelry friends was to try to write little notes about each client as reminders to make future communications more personal.

Boy, some of those first clients were tough cookies!  One lady came over to see my demonstration of ink annotations in MusicReader.  I was showing her how easy it was to add digital ink stamps of music notation symbols with a mouse, and started by adding a flat next to a note.

"No!" she practically screamed.  "Wrong!!"

"Excuse me?"

"Wrong!! You put the flat in the wrong place!!"
I had no idea what she was talking about and took a closer look at the stamp i had just made:

flat1 

I tried to explain that it was easy to erase digital notations and redraw them, and did so like this:

flat2

"No! No! No! That's completely wrong!" she wailed.  Business lesson #1 insists that the customer is always right, so i erased the offending accidental and gave it another go:

flat3

Finally, she exclaimed, "Yes!  Now that's correct!"  My goodness, i thought she was going to have an aneurism and pop a vessel from her forehead!  "You must understand", she insisted, "I have photographic memory!  PHOTOGRAPHIC MEMORY! I see everything and remember every detail!  If you write it wrong, I can't get it out of my head!!" She brought her hands to her eyes as if to shield them from some visual monstrosity invading her periphery. 

Ooookaaaayy.....moving right along...

Another woman came along and gave a critical squint as i tried to explain the various viewing options with MusicReader - double page views, intelligent half-page views that zoomed the music without cutting staves off, etc.  She looked dourly at my 15 inch HP laptop screen and asked, "Is that the only color for reading the music?"

"Excuse me?" 

"You know - does the music only come in that shade of white?"

Now she had me completely lost.  Assuming i've been reading music for about 37 years or so, I'm pretty sure that most music is supposed to be printed as black ink on white paper, unless i've been horribly color blind all these years...

"Well, it's just that I prefer reading music printed on ivory paper.  That shade of white is just too bright.  And what about an option to have the paper black and the notes white?"

We certainly want to listen to our customers and take their suggestions into account.  I suppose adding a feature to change the background color of music scores shouldn't be too difficult to implement - it's just pretty remarkable to come across such creative suggestions!

Here are some pictures from our booth setup.  I'm really pleased with how our banners came out, if i may say so myself!

The second day was much better in terms of customer traffic.  Booth visitors seemed much more enthusiastic about the AirTurn/MusicReader concepts.  There were a lot of returning folks bringing friends to show off the AirTurn to them.  Several fellow exhibitors stopped by to discuss possible partnerships, and there was plenty of interest in the Exponential Workshop concept as well - in fact, i may be returning to Atlanta in the fall to do a series of workshops for several music organizations and schools in the area. 

I didn't get much of a chance to see the rest of the exhibitors in detail, but it was quite a menagerie of pianos, digital keyboards, music board games, DVD and computer pedagogy courses, musical accessories, and of course tons and tons of sheet music (the paper kind, naturally).  One enlightening aspect was seeing which vendors were able to present clear, concise messages communicating who they were, what they offered, and what value they brought to the customer. 

More to write, but i think the lack of sleep is catching up to me...

No Trackbacks | Digg this Bookmark this post on del.icio.us. Submit this post on reddit.com. Submit this post on furl.net.l Bookmark this post on Google. Bookmark this post on Yahoo. Add this post to Technorati Favorites Add post text to Rojo Add this to Co.mments Add this post to Newsvine Add this post to Scuttle Add this post to Shadows Add this to Simpy Add this to Spurl Add this to Squidoo Add this to Stumbleupon

Unpacking the MTNA 2009 Exhibitors' Convention

While i didn't get a chance to participate in any of the main MTNA conference or panel discussion events, i still found the Exhibitors' Hall at the 2009 MTNA convention in Atlanta, GA to be a fascinating microcosm of the classical music industry.  My partners Lester and SoYoung were on hand from the first day, and i arrived a day later to help man the AirTurn booth.  This being my very first convention ever, i had absolutely no idea what to expect.  Lester reported that the initial day saw a good bit of foot traffic and some particularly encouraging signs, namely that a good number of folks already recognized who we were and what we were selling.  Of all the companies and products that he's worked on, the AirTurn seems to be achieving the fastest brand recognition so far among our target musician demographics. 

Frazzled from only 2 hours of sleep the night before (had to be picked up at 3 am by the airport shuttle for a 5:30 departure) and a flight buffeted by nasty turbulence, it's a wonder i was able to speak in cohesive sentences, much less make a meaningful sales pitch!  I started out by handing out brochures and business cards, but then received a great tip from the jewelry vendors in the booth next to ours to ask for names and email addresses from booth visitors.  Lester calls this "pull marketing", enabling us to send info and promotions to our clients, as opposed to simply "pushing" our own brochures and hoping for a response that might never come.  Another great bit of advice from my jewelry friends was to try to write little notes about each client as reminders to make future communications more personal.

Boy, some of those first clients were tough cookies!  One lady came over to see my demonstration of ink annotations in MusicReader.  I was showing her how easy it was to add digital ink stamps of music notation symbols with a mouse, and started by adding a flat next to a note.

"No!" she practically screamed.  "Wrong!!"

"Excuse me?"

"Wrong!! You put the flat in the wrong place!!"
I had no idea what she was talking about and took a closer look at the stamp i had just made:

flat1 

I tried to explain that it was easy to erase digital notations and redraw them, and did so like this:

flat2

"No! No! No! That's completely wrong!" she wailed.  Business lesson #1 insists that the customer is always right, so i erased the offending accidental and gave it another go:

flat3

Finally, she exclaimed, "Yes!  Now that's correct!"  My goodness, i thought she was going to have an aneurism and pop a vessel from her forehead!  "You must understand", she insisted, "I have photographic memory!  PHOTOGRAPHIC MEMORY! I see everything and remember every detail!  If you write it wrong, I can't get it out of my head!!" She brought her hands to her eyes as if to shield them from some visual monstrosity invading her periphery. 

Ooookaaaayy.....moving right along...

Another woman came along and gave a critical squint as i tried to explain the various viewing options with MusicReader - double page views, intelligent half-page views that zoomed the music without cutting staves off, etc.  She looked dourly at my 15 inch HP laptop screen and asked, "Is that the only color for reading the music?"

"Excuse me?" 

"You know - does the music only come in that shade of white?"

Now she had me completely lost.  Assuming i've been reading music for about 37 years or so, I'm pretty sure that most music is supposed to be printed as black ink on white paper, unless i've been horribly color blind all these years...

"Well, it's just that I prefer reading music printed on ivory paper.  That shade of white is just too bright.  And what about an option to have the paper black and the notes white?"

We certainly want to listen to our customers and take their suggestions into account.  I suppose adding a feature to change the background color of music scores shouldn't be too difficult to implement - it's just pretty remarkable to come across such creative suggestions!

Here are some pictures from our booth setup.  I'm really pleased with how our banners came out, if i may say so myself!

The second day was much better in terms of customer traffic.  Booth visitors seemed much more enthusiastic about the AirTurn/MusicReader concepts.  There were a lot of returning folks bringing friends to show off the AirTurn to them.  Several fellow exhibitors stopped by to discuss possible partnerships, and there was plenty of interest in the Exponential Workshop concept as well - in fact, i may be returning to Atlanta in the fall to do a series of workshops for several music organizations and schools in the area. 

I didn't get much of a chance to see the rest of the exhibitors in detail, but it was quite a menagerie of pianos, digital keyboards, music board games, DVD and computer pedagogy courses, musical accessories, and of course tons and tons of sheet music (the paper kind, naturally).  One enlightening aspect was seeing which vendors were able to present clear, concise messages communicating who they were, what they offered, and what value they brought to the customer. 

More to write, but i think the lack of sleep is catching up to me...

No Trackbacks | Digg this Bookmark this post on del.icio.us. Submit this post on reddit.com. Submit this post on furl.net.l Bookmark this post on Google. Bookmark this post on Yahoo. Add this post to Technorati Favorites Add post text to Rojo Add this to Co.mments Add this post to Newsvine Add this post to Scuttle Add this post to Shadows Add this to Simpy Add this to Spurl Add this to Squidoo Add this to Stumbleupon

April 01, 09

Fuel for Thought...

I think i need a new breakfast cereal to help me get through my insane days:



That's right, "Spazztroids" - yummy cereal loaded with hyper-sweeteners 13,000 worse than sugar, and 180 MG of Caffeine!!! Oh, and there are some vitamins thrown in there for goodness' sake.... No Trackbacks | Digg this Bookmark this post on del.icio.us. Submit this post on reddit.com. Submit this post on furl.net.l Bookmark this post on Google. Bookmark this post on Yahoo. Add this post to Technorati Favorites Add post text to Rojo Add this to Co.mments Add this post to Newsvine Add this post to Scuttle Add this post to Shadows Add this to Simpy Add this to Spurl Add this to Squidoo Add this to Stumbleupon

Welcome!

Thank you for visiting this site! I hope you'll find this to be a friendly place to learn about and discuss the fascinating technologies available for the Classical Musician. A great place to get started is with the ongoing "Getting Started" series. Remember, the worst questions are the ones you never ask, so feel free to email me!

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